Seattle, WA, USA

I tell stories. I produce and direct experiences. The experience of stories connects audiences to an idea, a brand, a product, an identity - and invites those audiences to participate in the stories.
I am a celebrated creator of large-scale live-event experiences including corporate events, professional sports in-game experiences, theatre and opera productions, and cultural festivals. I have lead wider teams of creative and execution communities to bring ideas to life in the form of powerful creative expression and fresh, inventive experiences and tactics.

With more than 15 years of experience in the production and direction of branded live experiences, I have evolved strategic narratives and delivered them to market in the most compelling possible ways for some of the world’s most recognizable brands.
I have also mentored event design teams, digital creatives, presentation designers, video production teams, writers and entertainers to outdo themselves again and again in the creation of moments that make a lasting impact on their audience.


Seattle, WA, USA
Jan 2016 – Present
Lead a wider team of creative and production communities (account directors, producers, technologists, strategists, and designers) to bring ideas to life in the form of powerful creative expression and fresh, inventive experiences and tactics

Lead creative brand storytelling across live, digital, 2D and 3D media; managed and mentored the events creative and motion graphics teams as well as scenic, lighting, video, and audio for event executions

Superior writing and content messaging development in different mediums (proposals, keynotes, speeches, videos, etc.)

Served as a trusted advisor and strategic partner to key clients; presented and defended creative to very senior clients with business-driven, innovative ideas and measurable results

Worked collaboratively with the strategy team to uncover fresh brand/product/audience insights and defined strategic approaches for client solutions

Responsible for the creative event product that left the agency; inspired inclusiveness and generosity with ideas to ensure timely delivery exceeding client expectations

Firm grasp of production and budget implications of creative choices —maintaining a solutions-oriented and resourceful outlook even when faced with challenging production or logistical constraints

Strong in-depth knowledge of brand positioning and industry trends, including digital & technology; strong understanding of how projects fit into the client's business and brand position

Excellent time management skills with sense of urgency; proven ability to work on multiple projects at any given time

The Cleveland Indians Baseball Club
Cleveland, OH, USA
Feb 2014 – Jan 2016
Development, management, and implementation of the strategy, vision, and execution of all the touch points of the in game fan experience, and ceremonies and events. Influence identity of the in game customer service experience. Articulate organizational goals to effectively lead, influence and communicate vision to multiple internal stakeholders

Integrate research strategy and execution plan for in game fan experience to develop short and long-term business plans

Oversee the strategy and creative direction of the Scoreboard entertainment show; manage
Creative Production and Live Event Production teams to ensure content meets desired look and feel

Determine evaluation metrics to measure effectiveness of entertainment and service efforts; create measurement tools to evaluate success of scoreboard entertainment and customer service

Maximize efforts to impact game experience in alignment with strategic priorities and guiding commitments

Design fan-focused research projects with Brand Management and Strategy/Analytic to inform the in game fan experience strategy and identity

Create in park brand experience opportunities consistent with Brand Marketing strategic platforms

Sync in game experience strategy, identity, and executional considerations with Ballpark Operations recruitment, training, and management processes and practices

Ensure coordination of customer service expectations, identity, and success metrics

Create opportunities for Communications, Baseball Operations, Payers and Field Staff to have the appropriate exposure in the in game fan experience

Leverage in game experience to enhance revenue opportunities and build brand experiences for Corporate Partners, Premium Sales, Group Sales

Recruitment, hiring, training, development and motivation at all levels of support staff to assure alignment with the organizational values

Manage accurate and timely budgetary planning, forecasting, accounting, reporting and financial controls

The Miami HEAT
Miami, FL, USA
Sep 2007 – Mar 2013
Produced and directed the exciting, kinetic atmosphere that fans and industry knew as the best in-arena show in the NBA: from videos, music, thrilling player introductions, live entertainers, contests, promotions to presentations -- including an NBA Championship

Motivated and supervised four direct reports over 100 part-time event staff/entertainment teams to advance organizational goals; an inspirational and effective creative leader

Creative brand strategist with command of event design, trends, precedents; dedicated to creating engaging and innovative brand experiences which informed, enriched, ensured higher recall and positive brand association.

Directed varied projects, branding campaigns, identity programs, sales presentations. Partnered with executive management to articulate and visualize the brand. Guided creative processes, mentored production teams, and continually enhanced event presentation culture

Game experience consistently cited as NBA Best Practice, including #1 rankings in 7 of 10 areas of evaluation in 2012-13

Maloof Sports & Entertainment
Sacramento, CA, USA
Sep 2004 – Aug 2007
Produced, directed comprehensive live event experience for the Sacramento Kings and 2005 WNBA World Champion Sacramento Monarchs.

Crafted special events to advance business objectives, retain corporate partnerships, honor loyalty of base supporters, demonstrate good will in community, developed future customers.

Supervised nine direct reports and 75+ part-time staff/entertainment teams to advance organizational goals.

Developed productive relationships with clients, performers, visual designers, producers and vendors. Estimated design and production time, managed freelancers, oversaw daily game presentation operations and implemented process improvements.

Designed proprietary show format, reporting structure to ensure contractual compliance.

Neuchatel, Switzerland

Jan 2002 – Sep 2002
Directed part of the opening ceremony for Expo.02 - one of the most ambitious and technically complex large-scale productions in European history. The project was split into the four host cities of Expo.02, yet conceived as one unified opera. The four productions ran interactively and simultaneously with synchronized audio/video feed, and staged on land, air and water.

Produced and directed the Neuchatel venue production - including artistic staging, production management of design installations, site planning, technical direction, and video and audio integration oversight, coordination of efforts with civic leaders.

Fete des Vignerons
Vevey, Switzerland

Jan 1999 – Oct 1999 
Artistic leader entrusted to stage a unique multimedia theatre/opera spectacle - a centerpiece of a wine festival with a 2000 year history. The festival convenes for a period of several weeks once approximately every 20 years.

Directed a cast of 5,000 performers, including 20 internationally recognized musicians, opera singers, actors and dancers.

Served as Artistic Director of the "Jardin du Rivage of the Ville en Fete" - an after-hours, multi-stage outdoor venue which featured performances by dance and theatre companies, musicians and poets.

New York, NY, USA

Sep 1996 – Sep 2004
Freelance professional who worked in theatre and opera companies on Broadway, Off-Broadway, regionally throughout the U.S., and internationally.

Over 30 production credits; specialized in Renaissance classics, Baroque opera and new/experimental project development.

Harvard University
American Repertory Theatre Institute for Advanced Theatre Training

Cambridge, MA, USA
Sep 1994 – Jun 1996
Certificate, Directing for the Stage

University of Oregon
Eugene, OR, USA
Sep 1985 – Jun 1989
B.A. Philosophy

German (Conversational), French (Conversational)

Adobe Photoshop, Audio, Broadcast, Creative Direction, Event Planning, Microsoft Office Suite, Multimedia, Producer, Production, Promotions/Activations, Show Calling, Show Direction, Show/Script Writing, Sports Marketing, Talent Development + Mgmt., Video Production
Theatre For A New Audience
New York, NY

Sound of Shakespeare Workshop
Royal Shakespeare Company
Stratford-upon-Avon, England

American Directors Project
Theatre for a New Audience
New York, NY

University of Nevada Las Vegas
Las Vegas, NV

Lincoln Center Director’s Lab
New York, NY

Society for Directors and Choreographers Foundation
New York, NY

National Endowment for the Arts | TCG
New York, NY

Drama League
New York, NY

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